It’s no secret that video content is having a moment. With platforms like YouTube and Instagram making it easier than ever to consume and create videos, businesses are taking notice of this medium’s potential for promoting their products and services. According to Invideo, the average person is projected to spend 100 minutes every day watching online videos by 2022.
In this digital age, an impressive 61% of companies consider video content to be a key component in their promotional strategies. But while creating quality video content is important, it’s only half the battle – you also need to make sure the right people are seeing your video. That’s where scaling comes in.
In this blog post, we’ll explore how properly scaling your video advertising campaign can help you reach more people and achieve your business goals. So let’s get started!
Today, User Generated Content (UGC) is becoming increasingly popular for companies looking to scale their video advertising campaigns. UGC videos are created by everyday people and posted to social media, like YouTube, Facebook, TikTok, or Instagram. They are a form of customer testimonials that often portray real-life experiences with your product or service, which can be incredibly powerful for potential customers considering making a purchase.
UGC videos have the added benefit of being more authentic than traditional ads–after all, it’s nearly impossible to fake someone’s enthusiasm and these types of videos give customers a chance to see what it’s like to use your product or service. It helps them get an honest and reliable impression of your brand, which in turn can influence their purchasing decisions.
In fact, UGC has been proven to be 9.8 times more influential than influencer content when it comes to making a purchase choice. Particularly for product videos, UGC will often outperform brand-created content when it comes to engagement and view-through rates. Moreover, research shows that consumers perceive user-generated content (UGC) as 2.4 times more authentic than branded video content. Therefore, UGC videos can be a great way to effectively scale your video advertising campaigns.
Here are some more advantages of UGC video marketing and why you should consider leveraging it for your business:
When it comes to scaling your video advertising campaigns, UGC videos can be great for boosting visibility and increasing audience engagement. This is because people tend to share and interact with content that they can relate to or find inspiring. UGC videos tend to be a lot more relatable than traditional ads and can generate an emotional response that encourages people to share them with their networks. Remarkably, nearly three-quarters of shoppers use social media channels to make their purchasing decisions.
For instance, lifestyle videos created by everyday customers can be particularly effective for inspiring others to share content on social media platforms. Research shows that 81% of 18-29 year olds prefer lifestyle videos over traditional ads.
In general, these types of video content can also be used to encourage word-of-mouth marketing, which is one of the most powerful ways to scale your video advertising campaigns. Word-of-mouth marketing involves people talking about your brand to their friends and family (either online or in person), and it’s an incredibly effective way to increase awareness of your brand.
UGC videos can also help you reach more people and increase conversions. Since potential customers get to see an honest experience with your product or service, they are more likely to trust the opinions of other users and therefore make a purchase. In fact, research indicates that UGC can increase website conversions by up to 106.3% on a product page.
Furthermore, UGC content can also help you generate more sales since UGC explainer videos give people a better understanding of your product or service and how it might fit into their lives. Additionally, UGC videos can also create a sense of urgency, as many shoppers are likely to make an impulse purchase if they see other people having success with your product.
In today’s digital world, mobile users are increasingly viewing video content on their phones and tablets. The impact of mobile video consumption is irrefutable. A Statista survey reported that an impressive 77% of respondents watch online videos solely through a mobile or tablet device. Additionally, Facebook revealed that it’s 1.5x more likely for people to view videos daily on their smartphones in comparison to computers.
UGC videos can help build trust and educate people more effectively than traditional video ads. This is because UGC content often comes in the form of product reviews, tutorials, or how-to videos featuring real customers. Such videos are more likely to be informative and entertaining rather than promotional, which makes them both trustworthy and engaging for potential consumers.
Creating videos that utilize UGC can be a great way to scale your video advertising campaigns. However, it’s important to ensure that the videos have high-quality footage that is both relevant and engaging which is why video planning is essential.
When creating a video for UGC, it’s important to think about the content and how it will be received by viewers. Consider who your target audience is and what kind of videos would appeal to them. Here are some tips for creating quality videos for your advertising campaigns:
Before you start filming, make sure to define the goal that you want your video to achieve. Are you trying to create brand awareness? Or are you looking for more conversions and sales?
Online video content should have a clear purpose and by defining your goals ahead of time, video marketers are able to create more effective and successful video content. For example, if you are looking to increase conversions, then focus on creating videos that explain the features and benefits of your product or service. Customer testimonial videos on social media channels that showcase the experience they had with the brand, particularly the features that made them choose you can also be an effective way to demonstrate the value of what you offer and make a great impact on potential customers.
Once you’ve identified your goal, it’s important to consider who your target audience is and the best platform to reach them. Different social media platforms have different user bases so it’s essential to understand where people are interacting with video content the most.
For example, TikTok is popular with younger generations while Instagram is often used by people who are interested in fashion and beauty. Similarly, YouTube is the go-to platform for how-tos and tutorials so if your goal is to have a thorough explainer video, it would be best to post it there. Once you’ve identified the right platform, think of ways that your video content can stand out, as this can be key to capturing the attention of your target audience.
By understanding your target audience, you can create content that resonates better with them and also increase the chances of getting more views and engagement on your videos.
The video creation process, especially video editing can be quite time-consuming, which is why it’s important to have a team of trusted contributors such as Bambassadors.
Bambassadors’ video content service allows video marketers to get high-performing video content from quality content creators. It provides an easy way for brands to find and collaborate with many different types of content creators who have the same target audience as their brand. They offer an extensive range of services, from creating engaging videos to helping brands find content creators who are a perfect fit for their campaigns.
With the help of Bambassador, marketing teams can quickly create campaigns, vet content creators, and approve or reject videos all in one go. This makes it easier for teams to manage their campaigns and efficiently source content from content creators who best represent the brand’s values or target audience.
Creating video content that resonates with viewers can help scale your advertising campaigns and drive more business. By utilizing UGC, marketers can create high-quality videos that are both trustworthy and engaging for potential consumers. Through careful planning, identifying the right platform, and getting high-performing video content from Bambassadors, video marketers can ensure that their video campaign is effective and successful.
User-generated content is one of the best ways to quickly scale an advertising campaign. Not only does it provide a unique perspective, but it also shows that customers are actually engaged with your product or service in real life. By utilizing UGC video marketing for ads, brands can showcase the power of their product or service through organic and authentic videos from their customer base.
Creating a solid video marketing strategy takes time and effort, but the results can be rewarding. By understanding your target audience, identifying the right platform to reach them on, and leveraging UGC content from creators, you can create effective and successful advertising campaigns for your brand. With the help of Bambassadors, you can quickly create captivating videos and source content from creators that best represent your brand.