Why Social Proof Matters

Imagine you are shopping for a new car and don’t know where to start.  Many different car brands are on

State of the TikTok Algorithm: A Comprehensive Gui...

TikTok continues to grow and grow, and if you’re not on it, you’re missing out on a massive opportunity to

3 Ways to Repurpose Your User-Generated Content

You’ve had a great UGC campaign, and your conversion rates are sky-high. But, what’s next? While there is reason to

Kickstarting Your TikTok UGC Campaign

The name of the marketing game these days is TikTok. The platform continues to empower brands and creators of all

Brand Ambassador Checklist: How to Choose the Righ...

When it comes to brand ambassadors, one size does not fit all. If you’re looking for content creators to showcase

Going Viral: 4 UGC Ad Campaigns That Took Social M...

Do your traditional advertising campaigns feel stale?  Are your social media posts lacking engagement?  Do you want to boost brand

How Brands Can Navigate the Deinfluencing Trend and Stay Relevant on Social Media

How Brands Can Navigate the Deinfluencing Trend an...

We all know the power of influencers—but have you heard of deinfluencers? Yes, this is a thing. And it’s exactly

How User-Generated Content Can Help You Connect with everyone from Baby Boomers to Gen Z

How User-Generated Content Can Help You Connect wi...

When it comes to digital marketing, targeting the right audience matters.  Your target audience is the specific group of consumers

The Power of Authenticity

The Power of Authenticity: How UGC Can Help Your B...

Authenticity wins.  Yes, you’ve likely heard this phrase before in a marketing class or two. But have you ever considered

Building a TikTok Ad Campaign? 3 Tips to Win

If you’re avoiding TikTok in your social media advertising strategy, you’re setting your business up for failure. Yes, all social

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How we helped Redecor decrease CPI by 90% - TikTok Official Case Study