Enter Bambassadors.
Lumen and Bambassadors worked together to
boost Lumen's ad performance
by
using authentic UGC creative.
Our Approach
Creator Persona Matching
Lumen completed our signature onboarding to align on their target audience and buying persona, setting the stage for audience expansion.Creative Briefing
Creators received detailed guidance from Bambassadors on how to create engaging video and convey key marketing messages.Hooks and Authenticity
A great, scroll-stopping hook is key to engaging viewers in the first few seconds of a video. Authenticity keeps them engaged through to the end. Get Creative Assets That Sell
The Result: 28% increase in ROAS while scaling
While decreasing CAC by 20%, and increasing ROAS by 28%, Lumen scaled their ad spend by 31%.
BAU (Business as Usual) vs Bambassadors Produced UGC Creatives
Stats Period: Jan 1, 2022 - May 17, 2022
The results are fantastic, we've seen our CPA and ROAS improve. The content is a great fit for our brand, quick turnaround, professional team and took a lot of work off our plate.
Bambassadors is helping brands and consumers communicate more authentically. Brands – get creators to review your digital or physical products and create amazing video content for you to use freely across your website, social media, and paid ads.
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