42% CPA reduction with UGC ads for D2C healthcare

MedExpress / ZipHealth worked with Bambassadors to kickstart their evergreen short-form video campaigns. UGC video assets delivered reduced CPA for multiple product lines while scaling ad spend.

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42% CPA reduction with UGC ads for D2C healthcare

Enter Bambassadors.

MedExpress / ZipHealth took a data-driven approach to high performance video ads.

Our Approach

Data Driven
Bambassadors matched MedExpress / ZipHealth with creators who fit their target audience and customer persona, testing different genders, ages, and messages.

Structured Testing
Each set of videos tests a specific variable while holding other factors constant, no small achievement for real-person UGC ads!

Careful Iteration
Working across US and UK target markets, iterations honed in on video ads that sustain high performance over time.

Get Creative Assets That Sell

The Result: Kickstarting evergreen video ad spend

ZipHealth / MedExpress identified game-changing assets to add to evergreen campaigns in key markets, delivering 42% reduction in CPA and a 19% increase in CTR for a leading product line.

Get ROAS Boosting UGC

With Bambassadors, we can A/B test different messages, creator demographics, and video styles across product lines. We've transitioned from primarily image-based ads to rapid iteration on short-form video ads.

Jesse Cherubini, Senior Performance Marketing
MedExpress / ZipHealth

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