Enter Bambassadors.
Particle relied on Bambassadors' production capabilities to bring unique,
hilarious angles to the UGC challenge of communicating a cologne.
Our Approach
Creator Persona Matching
Among various tested concepts, we chose to work with a creator who specializes in comedy and performance.Creative Briefing
After lengthy ideation, we settled on a creative angle that revolved around a "smell test" and the product offering an "irresistible" scent.Hooks
Authenticity was vital for the campaign, as we didn't want it to resemble a typical advertisement. Instead, we opted for a "behind-the-scenes" feel to make it more genuine and create that special connection with the viewer, driving them to action. Get Creative Assets That Sell
The Result: explosion in sales from fresh ad approach
Particle saw conversion numbers they'd never experienced, 26% lower CPA and 37% better CVR than the average of their cologne ads, with over 80% of people adding-to-cart who moved on to finalize the purchase!
Get ROAS Boosting UGCBambassadors saved me time and found elusive male and older content creators. Their videos are high-quality and effective in driving results, thanks to their deep understanding of DR marketing. They went above and beyond to make my brand look great and provide value for the money. Highly recommend them.
Bambassadors is helping brands and consumers communicate more authentically. Brands – get creators to review your digital or physical products and create amazing video content for you to use freely across your website, social media, and paid ads.
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