Better ROAS at scale.

How Lumen used Bambassadors’ UGC video production services to boost ROAS while scaling up their ad campaigns.

Enter Bambassadors.

Lumen and Bambassadors worked together to boost Lumen's ad performance
by using authentic UGC creative.

Our Approach

Creator Persona Matching

Lumen completed our signature onboarding to align on their target audience and buying persona, setting the stage for audience expansion.

Creative Briefing

Creators received detailed guidance from Bambassadors on how to create engaging video and convey key marketing messages.

Hooks and Authenticity

A great, scroll-stopping hook is key to engaging viewers in the first few seconds of a video. Authenticity keeps them engaged through to the end.

Get Creative Assets That Sell

The Result: 28% increase in ROAS while scaling

While decreasing CAC by 20%, and increasing ROAS by 28%, Lumen scaled their ad spend by 31%.

BAU (Business as Usual) vs Bambassadors Produced UGC Creatives
Stats Period: Jan 1, 2022 - May 17, 2022

Get ROAS Boosting UGC

The results are fantastic, we've seen our CPA and ROAS improve. The content is a great fit for our brand, quick turnaround, professional team and took a lot of work off our plate.

Daniel Rosenfeld, VP of Marketing

Lumen.me

UGC from the experts. Haggle-free, hassle-free.

Get UGC that scales >

Bambassadors is helping brands and consumers communicate more authentically. Brands – get creators to review your digital or physical products and create amazing video content for you to use freely across your website, social media, and paid ads.